做网站的人,基本都绕不开数据统计。 每天来了多少访客?用户从哪里进入?哪些页面更受欢迎?搜索引擎蜘蛛有没有正常抓取?这些数据看起来很基础,但真正运营起来,你会发现很多统计工具要么数据更新慢,要么功能太
People who make websites basically cannot avoid statistics.
How many visitors come every day? Where do users enter from? Which pages are more popular? Are search engine spiders crawling normally? These data seem very basic, but when you actually operate them, you will find that many statistical tools either update data slowly, or their functions are too complex, and some are not friendly enough to support domestic search engines.
Open+ is a free and professional third-party website traffic statistics platform. Relying on the intuitive real-time data dashboard, it accurately analyzes search engine bot crawler dynamics and user behavior tracking. Provide accurate source analysis, comprehensively empower website SEO optimization, and help steadily improve website rankings.
Open-Web can be understood as the data statistics platform launched by Open+ for website operators.
Open-Web supports viewing real-time access to websites, including:
The data is updated on a second-by-second basis. As soon as the website is accessed, it can usually be seen in the background soon. This is more suitable for use during event promotion, content publishing and advertising, and you can observe whether there are any changes in traffic in a timely manner.
The platform can count the access data of each page to help you determine which articles, product pages or landing pages are more popular.
Combining the visit duration, bounce rate and user return visit data, we can further determine whether a page has an attractive title but fails to retain users, or whether it can indeed bring continuous visits.
Open-Web can split traffic by search engines, external websites, promotional media and other sources.
For example, you can check whether the user entered from Baidu search, accessed through WeChat public account, friendly link, advertising page or directly entered the URL. For websites that operate multiple promotion channels at the same time, this kind of data can help determine which channel is more worthy of continued investment.
This is the most recognizable feature of Open-Web in my opinion.
The platform can record the access frequency and crawling paths of search engine spiders such as Baidu, Sogou, and 360. You can use this to see which pages are being crawled, which columns are crawled less frequently, and whether search engine spiders can access the website normally after the website is revised.
It should be noted that a high number of crawler visits does not mean that the website ranking will definitely rise. However, these data can be used as a reference for troubleshooting inclusion and crawling problems.
The background will also sort out the visitor's device brand, visiting region and other information.
For example, if a website has significantly more visits on mobile phones than on computers, then mobile devices should be given priority in page design, button size and loading speed. Regional data can help local services, education and training and e-commerce websites determine where the main users are concentrated.
Internal company employees, developers, and testers visit the website frequently, and it's easy for test traffic to be mixed into official data.
Open-Web supports setting up IP filtering or excluding specific IP segments, which can reduce the interference of the company's office network, internal testing and some abnormal access to the data, making the statistical results closer to the real user situation.
If you have more than one website, you can create and manage multiple statistical projects in the same console.
The platform also supports generating report sharing links, or providing data to team members for viewing through user authorization. Operations, technology and management personnel do not need to repeatedly take screenshots or export forms, making collaboration easier.